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Course: BUMK701 -- MARKETING RSRCH METHODS 
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Section BA01
MARKETING RESEARCH-TEXT 978-0-4-7005076-7 AAKER 145.35 109.00
Section DC01
MARKETING RESEARCH-TEXT 978-0-4-7005076-7 AAKER 145.35 109.00

Course: BUMK706 -- MARKETING ANALYSIS 
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Section 0101
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Course: BUMK715 -- CONSUMER BEHAVIOR 
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Section 0101
INFLUENCE:PSYCHOLOGY OF PERSUASION 978-0-0-6124189-5 CIALDINI 17.95 13.45
PARADOX OF CHOICE:WHY MORE IS LESS 978-0-0-6000569-6 SCHWARTZ 13.95 10.45
Section DC01
INFLUENCE:PSYCHOLOGY OF PERSUASION 978-0-0-6124189-5 CIALDINI 17.95 13.45
PARADOX OF CHOICE:WHY MORE IS LESS 978-0-0-6000569-6 SCHWARTZ 13.95 10.45
Section GS01
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Course: BUMK731 -- BUSINESS MARKETING 
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Section 0101
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Section BA01
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Section DC06
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Course: BUMK740 -- MKTG HIGH TECH PRODUCTS 
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Section DC06
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Course: BUMK757 -- MARKETING STRATEGY 
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Section 0101
MARKETING STRATEGY 978-0-0-7352989-9 WALKER 119.00 89.25

Course: BUMK758A -- MARKET FORECASTING 
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Section 0101
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Course: BUMK758D -- BRAND MANAGEMENT 
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Section 0101
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Section DC01
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Section GS01
STRATEGIC BRAND MANAGEMENT 978-0-1-3188859-3 KELLER 160.20 120.15

Course: BUMK758M -- MARKETING COMMUNICATION 
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Section DC06
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Course: BUMK759 -- IND STUDY - MARKETING 
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NOTE: Individual instruction course: contact department or instructor to obtain section number.



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