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| Course: |
BUMK701 -- MARKETING RSRCH METHODS |
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| Title | ISBN | Author | Price* |
| New | Used |
| Section BA01 |
| MARKETING RESEARCH-TEXT |
978-0-4-7005076-7 |
AAKER |
145.35 |
109.00 |
| Section DC01 |
| MARKETING RESEARCH-TEXT |
978-0-4-7005076-7 |
AAKER |
145.35 |
109.00 |
| Course: |
BUMK706 -- MARKETING ANALYSIS |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section 0101 |
| No books listed yet. |
| Course: |
BUMK715 -- CONSUMER BEHAVIOR |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section 0101 |
| INFLUENCE:PSYCHOLOGY OF PERSUASION |
978-0-0-6124189-5 |
CIALDINI |
17.95 |
13.45 |
| PARADOX OF CHOICE:WHY MORE IS LESS |
978-0-0-6000569-6 |
SCHWARTZ |
13.95 |
10.45 |
| Section DC01 |
| INFLUENCE:PSYCHOLOGY OF PERSUASION |
978-0-0-6124189-5 |
CIALDINI |
17.95 |
13.45 |
| PARADOX OF CHOICE:WHY MORE IS LESS |
978-0-0-6000569-6 |
SCHWARTZ |
13.95 |
10.45 |
| Section GS01 |
| No books listed yet. |
| Course: |
BUMK731 -- BUSINESS MARKETING |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section 0101 |
| No books listed yet. |
| Section BA01 |
| No books listed yet. |
| Section DC06 |
| No books listed yet. |
| Course: |
BUMK740 -- MKTG HIGH TECH PRODUCTS |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section DC06 |
| No books listed yet. |
| Course: |
BUMK757 -- MARKETING STRATEGY |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section 0101 |
| MARKETING STRATEGY |
978-0-0-7352989-9 |
WALKER |
119.00 |
89.25 |
| Course: |
BUMK758A -- MARKET FORECASTING |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section 0101 |
| No books listed yet. |
| Course: |
BUMK758D -- BRAND MANAGEMENT |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section 0101 |
| No books listed yet. |
| Section DC01 |
| No books listed yet. |
| Section GS01 |
| STRATEGIC BRAND MANAGEMENT |
978-0-1-3188859-3 |
KELLER |
160.20 |
120.15 |
| Course: |
BUMK758M -- MARKETING COMMUNICATION |
|
| Title | ISBN | Author | Price* |
| New | Used |
| Section DC06 |
| No books listed yet. |
| Course: |
BUMK759 -- IND STUDY - MARKETING |
|
| Title | ISBN | Author | Price* |
| New | Used |
|
NOTE: Individual instruction course: contact department or instructor to obtain section number.
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