UM Testudo | Schedule Of Classes

Schedule Of Classes

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Colleges Departments Core Courses

BUMK Marketing ( The Robert H. Smith School of Business)

BUMK706 Marketing Analysis; (3 credits) Grade Method: REG.
Prerequisite: BUSI 650. Introduction to modeling tools used to support marketing analysis and decision making. Applications in strategic marketing, marketing segmentation, new product development, sales promotion analysis, pricing, design of marketing mix, sales force allocation, and direct marketing. Non-majors should review their registration eligibility in the statement preceding the BUMK courses.

DC01(10788) Wedel, M. (Seats=37, Open=15, Waitlist=0) Books
W......... 7:00pm- 9:40pm (DC 330A)

BUMK757 Marketing Strategy; (3 credits) Grade Method: REG.
Prerequisite: BUSI 650. Credit will be granted for only one of the following: BMGT 757 or BUMK 757. Formerly BMGT 757. A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented. Non-majors should review their registration eligibility in the statement preceding the BUMK courses.

BA01(10818) Boyd, H. (Seats=35, Open=18, Waitlist=0) Books
W......... 7:00pm- 9:40pm (Arranged)

DC01(10819) Kaminskas, P. (Seats=40, Open=16, Waitlist=0) Books
Th........ 7:00pm- 9:40pm (DC 330D)

DC06(10820) Whitney, D. (Seats=40, Open=14, Waitlist=0) Books Meets 8/25, 9/8, 9/22, 10/6, 10/20, 11/3, 11/17, and 12/1. Final Exam 12/15.

Sa........ 2:00pm- 6:45pm (DC 330D)

GS01(10821) Biehal, G. (Seats=35, Open=19, Waitlist=0) Books
Tu........ 7:00pm- 9:40pm (SGII 2052)

BUMK758M Special Topics in Marketing: Marketing Communication; (3 credits) Grade Method: REG.

0101(10822) Biehal, G. (Seats=35, Open=14, Waitlist=0) Books
MW........ 3:30pm- 4:45pm (VMH 1418)

BUMK759 (PermReq) Independent Study in Marketing; (1-6 credits) Grade Method: REG. Individual Instruction course: contact department or instructor to obtain section number.

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