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BUMK Marketing ( The Robert H. Smith School of Business)Any remaining seats in BUMK courses will be available to the following groups of students: Students admitted/graduates of UMCP master or PhD program and students admitted/graduates of an AACSB-accredited masters program. Students outside the department should contact the Smith School of Business Masters Program Office starting the first day of registration for specific instructions on how to request a BUMK course. Requests for courses will be reviewed approximately two weeks before the start of the semester. For all course sections with GS, class will be held at the Shady Grove Campus. For all course sections with DC, class will be held at the Ronald Reagan Building/International Trade Center. For all course sections with BA, class will be held at the UMAB School of Nursing. For weekend courses, students are responsible for checking their schedule for course conflicts. If a student is registered for weekend courses that conflict, the student should make adjustments to their schedule. If changes are not made, the department can drop the course that was last added to cause the conflict.
BUMK701
Marketing Research Methods;
(2 credits)
Grade Method: REG.
BUMK706 Marketing Analysis; (2 credits) Grade Method: REG/AUD. Cannot be repeated for 3 credits.. Prerequisite: BUSI 650. Introduction to modeling tools used to support marketing analysis and decision making. Applications in strategic marketing, marketing segmentation, new product development, sales promotion analysis, pricing, design of marketing mix, sales force allocation, and direct marketing. Spreadsheet driven cases and illustrative readings. BUMK715 Consumer Behavior; (2 credits) Grade Method: REG. Cannot be repeated for 3 credits. Prerequisite: BUSI650. For Business Majors only. Credit will be granted for only one of the following: BMGT754 or BUMK715. Formerly BMGT754. Analysis of customer decision-making and how marketing strategy can be used to influence those decisions. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of case study formats. Focus is consumer behavior; however, principles can also be applied to the decision-making of business. Non-majors should review their registration eligibility in the statement preceding the BUMK courses. BUMK731 Business-to-Business Marketing; (2 credits) Grade Method: REG. Cannot be repeated for 3 credits. Prerequisite: BUSI 650. Focus is large fraction of marketing activity directed at organizational customers (businesses, non-profits and government). Marketing strategies, tactics and analytical tools most relevant when marketing to organizational customers are covered. Readings, cases and term paper contribute to understanding how to build long term buyer/seller relationships. Course is appropriate for anyone interested in understanding relationships between organizations, including vertical strategic alliances. Non-majors should review their registration eligibility in the statement preceding the BUMK courses. BUMK740 Marketing High Technology Products; (2 credits) Grade Method: REG. Cannot be repeated for 3 credits. Prerequisite: BUSI 650. Examines unique characteristics of marketing in dynamic high technology industries. Explores implications for channel management, product development, and bundling of products and services to develop a unique value proposition. Non-majors should review their registration eligibility in the statement preceding the BUMK courses. BUMK757 Marketing Strategy; (2 credits) Grade Method: REG. Cannot be repeated for 3 credits. Prerequisite: BUSI 650. Credit will be granted for only one of the following: BMGT 757 or BUMK 757. Formerly BMGT757. A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented. Non-majors should review their registration eligibility in the statement preceding the BUMK courses. BUMK758A Special Topics in Marketing: Market Forecasting; (2 credits) Grade Method: REG. BUMK758D Special Topics in Marketing: Brand Management; (2 credits) Grade Method: REG/AUD. BUMK758M Special Topics in Marketing: Marketing Communication; (2 credits) Grade Method: REG/AUD. BUMK759 (PermReq) Independent Study in Marketing; (1-6 credits) Grade Method: REG. Individual Instruction course: contact department or instructor to obtain section number.
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