UM Testudo | Schedule Of Classes

Schedule Of Classes

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Colleges Departments Core Courses

BUMK Marketing ( The Robert H. Smith School of Business)

BUMK701 Marketing Research Methods; (2 credits) Grade Method: REG.
Cannot be repeated for 3 credits.. Prerequisites: BUSI 630 and BUSI 650. Credit will be granted for only one of the following: BMGT 752 or BUMK 701. Formerly BMGT752. The process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as the inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data needed for marketing decisions.

01D6(04062) Ashley, D. (Seats=35, Open=26, Waitlist=0) Books
Meets 05/31/08-07/19/08

Sa........ 2:00pm- 6:30pm (DC C5)

This section meets on 5/31, 6/7, 6/21, 6/28, 7/12, and 7/19.

BUMK736 Service Marketing; (2 credits) Grade Method: REG.
Cannot be repeated for 3 credits. Prerequisite: BUSI 650. Examines special challenges service marketing poses for managers because of the intangible, heterogeneous nature of the product, and the critical role of customer contact employees in service delivery. Strategies for meeting these challanges are addressed. Topics include 1) customer relationship management, 2) the design and execution of the service delivery process, 3) the development and implementation of employee customer service skills, 4) the measurement and management of critical outcome variables, such as customer satisfaction, customer equity, and customer lifetime value, and 5) the role of emerging technology in customer service.

02D6(04164) Vanwinter, J. (Seats=35, Open=11, Waitlist=0) Books
Meets 08/09/08-08/23/08

Sa........ 8:30am- 6:00pm (DC C2)

This section meets 8/9, 8/16, and 8/23.

BUMK753 Global Marketing; (2 credits) Grade Method: REG.
Prerequisite: BUSI650. Cannot be repeated for 3 credits. Credit will be granted for only one of the following: BMGT 753 or BUMK 753. Formerly BMGT753. The environmental, organizational, and financial aspects of global marketing are covered. It also describes the special marketing research, pricing, channels of distribution, product policy, and communication issues which face U.S. firms doing business in global markets.

01DC(04165) Bensimon, S. (Seats=35, Open=5, Waitlist=0) Books
Meets 06/02/08-07/21/08

M......... 6:25pm-10:00pm (DC C2)

02BA(04162) Cohen, G. (Seats=31, Open=7, Waitlist=0) Books
Meets 08/02/08-08/17/08

SaSu...... 9:00am- 4:00pm (Arranged)

Meets Saturday and Sunday August 2, 3, 16 and 17 from 9:00am to 4:00pm.

BUMK757 Marketing Strategy; (2 credits) Grade Method: REG.
Cannot be repeated for 3 credits. Prerequisite: BUSI 650. Credit will be granted for only one of the following: BMGT 757 or BUMK 757. Formerly BMGT757. A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.

02DC(04161) Kaminskas, P. (Seats=35, Open=7, Waitlist=0) Books
Meets 07/28/08-08/20/08

MW........ 6:25pm-10:00pm (DC C2)

BUMK758A Special Topics in Marketing: Customer Relationship Marketing; (2 credits) Grade Method: REG.
Non-majors should review their registration eligibility in the statement preceding the BUMK courses.

02GS(04163) Kannan, P. (Seats=35, Open=20, Waitlist=0) Books Meets 8/2, 8/3, and 8/23.

Meets 08/09/08-08/23/08

SaSu...... 8:30am- 6:30pm (SGII 2042)

BUMK758E Special Topics in Marketing: Consumer Product Marketing; (2 credits) Grade Method: REG.

01BA(04145) Whitney, D. (Seats=35, Open=18, Waitlist=0) Books
Meets 06/03/08-07/22/08

Tu........ 6:25pm-10:00pm (BA 150)

BUMK759 (PermReq) Independent Study in Marketing; (1-6 credits) Grade Method: REG. Individual Instruction course: contact department or instructor to obtain section number.

Course:	Section:
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